At Fradex, we grow your brand as if it were our own.

Expanding in Mexico requires more than just knowledge—it takes experience, strategy, and vision. That’s where we come in. At Fradex, we combine expertise with execution to help your franchise grow, scale, and succeed.

Our goal? To connect world-class brands with the Mexican market, and ensure they flourish with us as trusted partners.

Get to know our story

ABOUT FRADEX

Founded by visionaries Fernando Arámbula, Fernando Gortazar, and José Arámbula, Fradex has one mission: to bring the world’s finest brands to Mexico, and share Mexico’s best with the world.

2019

The beginning of Fradex!

Our first big step: partnering with Aquamatic, a leading essential-service brand in an expanding market.

2020

First Aquamatic store launched!

San Luis Potosí became home to our very first location.

2021

Growth takes root in Jalisco.

We opened our first Aquamatic location in Jalisco, while also establishing Fradex’s main site and corporate headquarters in the state.

2022

Expanding our footprint.

We grew stronger with new locations in Ciudad de México and Michoacán.

2023

Market leaders.

Fradex became Aquamatic’s largest franchisee, strengthening our role as the brand’s top partner.

2024

Growth like never before.

We marked a record year with 10 new openings and the exciting arrival of Aquamatic in Puebla.

2025

We reached 30 Aquamatic locations.

With plans to open a new branch each month, our growth story is just getting started.

FRADEX TODAY

COUNTRY

STATES

LOCATIONS

M+

CLIENTS

BRAND

EMPLOYEES

HOW TO GET STARTED

FROM VISION TO EXPANSION: YOUR JOURNEY WITH FRADEX

APPLY

Fill out this form to apply and start working with us.

MEETING THE FRADEX TEAM

One of our team members will reach out to schedule a meeting with you.

MARKET AND FINANCIAL RESEARCH

We’ll conduct a market and financial analysis of your franchise to ensure we’re the right fit.

EXPANSION PLAN

Together, we’ll design an expansion plan tailored to your brand to ensure strong results for both sides.

make it official

We’ll sign a master franchise agreement and get everything ready to launch.

GRAND OPENING

We’ll bring the project to life and open your first location.

READY TO GROW!

Everything is set! We’ll take care of the investment, management, and operations of your brand in Mexico.

WHY MEXICO?

Mexico offers scale, growth, and unmatched possibilities. Let us help you unlock its full potential.

M+

Population

$ B+

Franchise industry

Top

Global franchise markets

Cities with populations over 250k

Fast-growing middle class

Over 50% of Mexico’s population now belongs to the middle class—fueling demand for higher-quality services across major cities.

Cultural alignment with the U.S. and Europe

Consumer behavior and service expectations are increasingly in line with international standards, making it easier for brands to adapt and succeed.

A franchise-friendly environment

Mexico has a well-established franchise culture and a solid legal framework, creating the right conditions for successful brand expansion.

Urban growth & rising demand

As millions move into cities each year, demand for services like laundry, beauty, wellness, and coworking continues to surge.

Lower operating costs

Compared to the U.S. or Europe, Mexico offers more affordable labor, real estate, and overhead—without sacrificing talent or quality.

High-growth cities beyond CDMX

Guadalajara, Monterrey, Querétaro, and Mérida are expanding rapidly, with strong demand for premium service brands.

BRING YOUR FRANCHISE TO MEXICO